HEKRAN platform · Field-rep sales
Companies do not grow with more software. They grow by deciding better.
HEKRAN brings your field team operation together — stock, customer credit, settlement and commission — into one number that holds up. So you can go back to deciding on what is real.
The problem
It is not disorganisation. It is the nature of selling in the field.
Three questions a field operation cannot answer on its own.
“How much of my stock is out in the field right now?”
A large share of your capital is always out in the field.
Stock and receivables leave the warehouse and spread across the reps. Adding it all up in real time, without a system, is inherently laborious — not careless.
“And if the notebook goes missing?”
Your biggest asset fits in a backpack.
Months of customer credit recorded in a rep notebook. If the notebook is lost, the debt is lost with it.
“Where did that number come from?”
In a settlement with no record, the discussion is about memory — not results.
Settlement should be a check. Without line-by-line figures it becomes a reconstruction from memory — draining for both sides.
The shift
What changes once the operation is on the record
Your team keeps selling the same way. What changes is what gets recorded — and with it, everything you are able to decide.
Stock added up manually
Central stock and each rep stock, with every transfer traced
Customer credit kept in a notebook or spreadsheet
Balance owed per customer, with the history of every payment
Settlement reconstructed from memory
Line-by-line sales, cash and running account per rep
Commission recalculated at every close
Commission drawn from the same record as the sale
Supervisors without a consolidated view of the team
Supervisor and rep hierarchy, each with their own view
Targets agreed verbally
Targets tracked against actuals, per person and per period
Customers who stop buying without notice
Active, at risk or lost, classified by buying behaviour
Every source showing a different number
One number, the same on every screen in the system
The platform
Eight fronts, one system
Each front exists because it answers a question that comes up every month. Together they cover the whole cycle — from registering a customer to settling with a rep.
See the whole platformCentral stock
Inbound, balance, and the origin of everything that leaves the warehouse.
Rep stock
What is out in the field, separated by person, with transfers traced in both directions.
Customer management
Records, purchase and debt history, and how each customer behaves over time.
Book management
Every customer has an owner. Every book has visible size, concentration and risk.
Management and individual dashboards
The rep sees their own book. You see the whole operation. Both look at the same number.
Partner and rep targets
Targets set per person and per period, tracked against what was actually achieved.
Commission management
Commission calculated from the recorded sale, with no recount and no parallel spreadsheet.
Supervisor and rep hierarchy
Each level sees what it needs: the supervisor answers for the team, the rep for their own book.
Evidence
This already runs in real operations
Not a pilot, not a prototype. It is the system behind the daily routine of companies selling through field reps.
Brands already running on the platform
The cycle the platform covers
- Records
- Stock
- Sale
- Credit
- Payment
- Cash
- Commission
- Report
The best technology is the kind that disappears while you use it.
Why we build this way
Data has no value. Decisions do.
HEKRAN exists to turn operational complexity into clarity for decision-making. The platform is the concrete proof of that for companies selling through field reps: it does not add one more screen to administer, it takes the operation out of the dark.
Get to know HEKRANLet us look at your operation together
Onboarding is guided. We talk, we learn how your team works today, and we show the platform against your scenario — not a generic demo.
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